![]() On mobile devices, content blockers have the added benefit of slightly reducing power consumption and therefore improving battery life.Įven when surfing on a respectable website (like The New York Times or BBC), there is a risk that a hacker injected a potentially dangerous script or that the online ads contain malicious code, also known as “malvertising”. This is why content blockers can help speed up your browsing experience and reduce the data consumption when you're surfing on your mobile Internet network (3G or 4G). This means that in practice, it can substantially increase the time it takes to display the content of the page. This is why, after searching for Tesla cars in Google, you start noticing either ads or suggested content about Tesla, on websites that you visit subsequently.Īdvertisements and tracking scripts force your web browser to fetch more information that what you're interested in, sometimes up to three times more. Your gender or age (while still logged into one of your social media accounts) Here is the kind of data that is collected: Third party analytics companies (Comscore or Google Analytics) Social sharing buttons (Facebook, Twitter) What few people know is that web pages contain hidden and benign scripts whose sole purpose is to track what we do online, whether it is via: Motivationįirst, let’s explore the reasons for blocking undesirable content while surfing the web. In this post, I will show you how to block undesirable content in Safari on your iPhone (running iOS 9 or superior).
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